Lazada Run Vietnam

For many months, Lazada Vietnam took great care to make Lazada Run Vietnam accessible to runners of all fitness levels and ages. The run drew lots of first-time runners who brought their high-spirited energy to the race and gave rave reviews of feeling positive and encouraged.

Over 2 days, Lazada Run Vietnam 🇻🇳 attracted nearly 30,000 visitors and participants to the run and a myriad of exciting events, including Arena Run, Family Run, 'Add Fitness to Life' challenge, and partner brands' activities.

Lazada Tet

Lazada, facing fierce competition in the e-commerce market during Tet, especially from major consumer brands, seeks to differentiate itself. While value offerings remain crucial for attracting customers, Lazada aims to establish a stronger emotional connection with consumers. The COVID-19 pandemic in 2021 brought about chaos and hardship, leaving people yearning for a return to normalcy and a fresh start. Recognizing this, Lazada positions itself as a facilitator for a brighter new beginning, not just a place for holiday shopping. Lazada's Tet mission is to help shoppers prepare for a better future by connecting the act of shopping with a more emotional and aspirational message, resonating with the collective desire for renewal after a difficult period.