Young Adult Women
In their adventurous 20s, young women are exploring life's possibilities, experimenting with passions, hobbies, and relationships. Though aware of HPV, prevention might not be top of mind. Yet, this is when they're most at risk.
Early HPV vaccination empowers them to embrace their explorations, ensuring their future health isn't compromised by HPV-related diseases and cancers.
Middle-aged Women
Caring for others comes naturally to this cohort, but they often neglect their health. What if that neglect robs them of precious time with loved ones?
Prioritizing their health, including preventing HPV, isn't selfish. It's how they ensure they'll be there for their loved ones through every season of life.
Mom with Teen
It seems like just yesterday they were children, and now they're growing into young adults before our eyes. As mothers, adapting to this rapid change can be challenging. Yet, beyond any uncertainty, our instinct to protect and provide the best for the children remains unwavering.
If moms are convinced that timely HPV prevention safeguards their children’s future well-being, then they’ll move mountains to ensure their children receive it.
Tea+ Relaunch Campaign
Reinvigorating a decade-old, beloved brand without diluting its essence? A challenge I relish! It's time to make this healthy drink resonate with today's generation while reinforcing its credibility among all tea aficionados. We're taking 'lightness' to a whole new level – embracing zero gravity and defying limitations, just like our target audience. In short, this project isn't just fun – it's a gravity-defying adventure. And we're just getting started.
Lazada Run Vietnam
For many months, Lazada Vietnam took great care to make Lazada Run Vietnam accessible to runners of all fitness levels and ages. The run drew lots of first-time runners who brought their high-spirited energy to the race and gave rave reviews of feeling positive and encouraged.
Over 2 days, Lazada Run Vietnam 🇻🇳 attracted nearly 30,000 visitors and participants to the run and a myriad of exciting events, including Arena Run, Family Run, 'Add Fitness to Life' challenge, and partner brands' activities.
Lazada Tet
Lazada, facing fierce competition in the e-commerce market during Tet, especially from major consumer brands, seeks to differentiate itself. While value offerings remain crucial for attracting customers, Lazada aims to establish a stronger emotional connection with consumers. The COVID-19 pandemic in 2021 brought about chaos and hardship, leaving people yearning for a return to normalcy and a fresh start. Recognizing this, Lazada positions itself as a facilitator for a brighter new beginning, not just a place for holiday shopping. Lazada's Tet mission is to help shoppers prepare for a better future by connecting the act of shopping with a more emotional and aspirational message, resonating with the collective desire for renewal after a difficult period.
