Lazada Tet

Lazada, facing fierce competition in the e-commerce market during Tet, especially from major consumer brands, seeks to differentiate itself. While value offerings remain crucial for attracting customers, Lazada aims to establish a stronger emotional connection with consumers. The COVID-19 pandemic in 2021 brought about chaos and hardship, leaving people yearning for a return to normalcy and a fresh start. Recognizing this, Lazada positions itself as a facilitator for a brighter new beginning, not just a place for holiday shopping. Lazada's Tet mission is to help shoppers prepare for a better future by connecting the act of shopping with a more emotional and aspirational message, resonating with the collective desire for renewal after a difficult period.