HPV Prevention - Launch Campaign
A THANK YOU FROM YOUR FUTURE SELF
Protect your future well-being by taking proactive measures against HPV today. Vaccination plays a crucial role in safeguarding your long-term health and preventing potential complications associated with HPV. Regardless of age, the optimal time to receive the HPV vaccine is now, as it empowers you to make informed decisions about your health and embrace a healthier future.
Client: MSD Vietnam
Agency: Mullen Lowe Mishra
Creative: Gimeal, Chau Vu
Account: Vinh Quach
Director: Guy J.Bolandi
PH: May Productions
Producer: Linh Le
Middle-aged Women
Caring for others comes naturally to this cohort, but they often neglect their health. What if that neglect robs them of precious time with loved ones?
Prioritizing their health, including preventing HPV, isn't selfish. It's how they ensure they'll be there for their loved ones through every season of life.
Young Adult Women
In their adventurous 20s, young women are exploring life's possibilities, experimenting with passions, hobbies, and relationships. Though aware of HPV, prevention might not be top of mind. Yet, this is when they're most at risk.
Early HPV vaccination empowers them to embrace their explorations, ensuring their future health isn't compromised by HPV-related diseases and cancers.
Mom with Teen
It seems like just yesterday they were children, and now they're growing into young adults before our eyes. As mothers, adapting to this rapid change can be challenging. Yet, beyond any uncertainty, our instinct to protect and provide the best for the children remains unwavering.
If moms are convinced that timely HPV prevention safeguards their children’s future well-being, then they’ll move mountains to ensure their children receive it.
