Tea+ Relaunch Campaign

Reinvigorating a decade-old, beloved brand without diluting its essence? A challenge I relish! It's time to make this healthy drink resonate with today's generation while reinforcing its credibility among all tea aficionados.
We're taking 'lightness' to a whole new level – embracing zero gravity and defying limitations, just like our target audience.
In short, this project isn't just fun – it's a gravity-defying adventure. And we're just getting started.

Client: Suntory Pepsico
Agency: Mullen Lowe Mishra
Creative: Gimeal, Chau Vu
Account: Vinh Quach
Director: Guy J.Bolandi
PH: May Productions
Producer: Linh Le